One of the biggest mistakes, at least in my opinion, folks in various online industries make is confusing “work from home” with “be my own boss”. There is a massive night and day difference!
How many times have you searched online to find a job, a REAL job where you can actually do the work from home and you come up with every crazy “make money online” scam you could possibly imagine?
My point exactly.
The reason for this has nothing to do with the lack of actual jobs but everything to do with the fact industry leaders have figured out your “buying triggers” are EXACTLY the same as those folks looking for a business opportunity.
What is a “buying trigger”? It’s actually very simple, and in this letter I’m going to peel back the curtain behind why and how you’re marked to by these massive internet artists… and you can avoid and in may ways THRIVE off of their own tactics!
What Is A Buying Trigger?
Simply put a buying trigger is an emotional want/need you have which causes you to make a purchase. Marketers tap into these triggers by offering you exactly what you think you are looking for.
Here’s an example: Gayle from Team Double Click and I recently conducted a little pole where we asked folks coming to her site, people who were looking for legitimate “Work From Home” jobs what their biggest concerns were.
The results were not all that shocking:
63.5% of everyone said “Lack of legitimate work from home jobs”
95.1% said their biggest problem at home was “Finances”
Hmmmmm. I wonder how an online marketer would cash in on these needs?
Here’s How It’s Done – SCAM Reports!
The first tactic used to suck you into buying something you may not need is the “Watch Out For Scams!” tactic.
Seen these before? You’ll search through Google, Yahoo, MSN and you’ll start seeing these ads along the sides telling you how if you click the link they’ll take you to a page where you will ONLY find legitimate work from home careers!
What’s the result?
Not good. For the most part these sites are doing what’s called “Affiliate Marketing”. This is one of the most basics ways to make money online and it involves very simply tossing up a website and selling other peoples products for a cut of the sale.
End of story! People who use this tactic do not need a product of their own, they do not even need a website in many cases!
But you need to be aware of this tactic so you’re not pulled in…
How It’s Done – Make Fast, Easy Money From Home
Remember that 95.1% statistic I flashed at you a few paragraphs ago? Welcome to the #1 emotional buying trigger in the world!
Money. Cash. Getting Rich. Fast, Easy, Be In Control, Retire Early… all of these are trigger words/phrases you’ll see all over the place when you’re looking for some legitimate online work.
Here is where the Biz op brigade (business opportunity peddlers) start to infringe on the lives of folks who just want a W2 paycheck….
Think about how cool it would be for you to start making the money you’re really worth… not just working for some dorky company, but actually making money hand over fist, while you sleep, and in numbers you’ve only dreamed of…
And there you have it. When you read that last paragraph how did it make you feel? Even if you’re the most skeptical, jaded person on the planet a part of you really yearns for what I just said to come true.
That’s how it works. That’s how you’re pulled in.
You click the link which promises a future of rich abundance… you land on a page with an insane headline screaming of success you’ve always wanted to achieve… you read a page that’s punctuated by huge cash screen shots, pictures of people sleeping on the beach, doing all the things you’ve always wanted to do…
Then you get to the end… and for the low, low investment of just $29.95 you can unlock the very same secrets that have brought all these other people… people just like you wealth beyond imagine!
Buy Now.
What Do You Do?
Have you ever purchased a product like this? Come on! Be honest! Have you ever thought about it? Have you ever felt your hand twitch towards your wallet as your eyes grazed down the very well laid out page?
Don’t be ashamed. I’ve bought these products to the tune of about $10,000! Some suck, some rock. Such is the nature of life.
But at the end of the day you need to be aware of the massive difference between a “Business Opportunity” and a “Work From Home Job”.
Companies like Team Double Click are actual “JOBS”. You get paid to do real work with real companies… but places like this are few and far between.
What You Must Know About The Coming Economic Crisis
I don’t want to freak you out here, but I’m going to shed some extremely harsh light on a truth you might already be feeling in your guts…
The world of employment as you know it has come to an end. The reason there are so many Network/Multi-Level Marketing companies out there trying to “Sell You” a job is for the simple fact large corporations have discovered they can virtually remove labor overhead and turn their workforce into another revenue stream… by simply selling the job.
Is this bad? Maybe. But what is more important than focusing the suck factor and seeming scammy nature of these increasing situations is to focus on what you can do about it.
Know your outcome. Know what you want and have a plan to get there.
Seriously, it does not matter if you’re fiendishly tailoring your resume for your 63rd interview or if you’re launching a new internet business because you’re sick of waiting for somebody else to say you can get paid… you need a plan.
You need a plan and you need to act on said plan.
Understand what you’re getting into before you take out your credit card and “invest” in your future… too many people loose too much money because they don’t do a gut check.
Pick, plan and stick.
Pick: Your goal… do you want a “job” or do you want to start a business?
Either way you need to have a written goal and…
Plan: You need to have a path laid out so you can achieve your goal. I’m sure you’ve heard the cliché… “Fail to plan means you’re planning to fail.” No truer words have been spoken.
Stick: You will encounter obstacles, be ready for them and expect them. But above all else stick to your path, keep your eye on your prize and go for it with everything you are.
It really does not matter if you’re looking for your next Job or if you want a million dollar business… the time, effort and energy are almost exactly the same, the obstacles are almost exactly the same… it’s up to YOU to make them happen!
I hope you find this information helpful, and I would very much appreciate it if you were to post any and all questions you have on this blog.
Who knows… I might just write another post just for you!
Please, post your questions down below now!
- Jonny
